Call Me Bae
Overview
By The Gram commissioned a suite of digital graphics for the Explore and Extras section of Call Me Bae's Amazon Prime Video page — a flagship original series starring Ananya Panday. The brief covered four distinct deliverables: a cover image, a set of video thumbnails for the Extras tab, a series of character cards, and a Fashion Compendium chronicling the lead character's standout looks across the show.
Cover Image
The hero graphic anchoring the show's Explore section — built to sit alongside the show's existing key art while adding a layer of editorial energy suited to the digital-native audience on Prime Video.
Cover Image
The hero graphic anchoring the show's Explore section — built to sit alongside the show's existing key art while adding a layer of editorial energy suited to the digital-native audience on Prime Video.
Character Cards
A series of character-specific cards for the Explore section, each highlighting the personality and defining traits of a key cast member. Custom illustrations in the background reinforce the character's energy — chaotic, buttoned-up, romantic, scheming — without leaning on show stills alone.
Character Cards
A series of character-specific cards for the Explore section, each highlighting the personality and defining traits of a key cast member. Custom illustrations in the background reinforce the character's energy — chaotic, buttoned-up, romantic, scheming — without leaning on show stills alone.
Fashion Compendium
A dedicated feature cataloguing Ananya Panday's most talked-about outfits across the show's run. Built using the show's cutout-style design language and layered with hand-drawn doodles — annotations, arrows, scribbled labels — giving it the feel of a fashion editor's personal mood board rather than a corporate asset.
Fashion Compendium
A dedicated feature cataloguing Ananya Panday's most talked-about outfits across the show's run. Built using the show's cutout-style design language and layered with hand-drawn doodles — annotations, arrows, scribbled labels — giving it the feel of a fashion editor's personal mood board rather than a corporate asset.
Video Thumbnails
Thumbnails for the Extras tab video content — BTS footage, featurettes, and cast interviews. Designed to be immediately recognisable within the Prime Video UI while keeping a consistent visual language across the set.
Video Thumbnails
Thumbnails for the Extras tab video content — BTS footage, featurettes, and cast interviews. Designed to be immediately recognisable within the Prime Video UI while keeping a consistent visual language across the set.
Earlier Drafts
